PUBLICATIONS LIST

Articles in National and International Peer-Reviewed Journals

The Consumer-Object Relationship Debate in Contemporary Technoculture: A Systematic Review for a Theory of the Object

by Beccanulli, A.A., Biraghi, S., Gambetti, R.C. (2024)
Journal of Marketing Management

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The thousand faces of beauty: how credible storytelling unlocks disability representation in inclusive luxury branding

by Lee, Z., Alwi S., Gambetti, R., (2024)
Journal of Business Research

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Netnography to uncover the new aesthetic of the zoomie

by Beccanulli, A.A., Biraghi, S., Gambetti, R.C., (2024)
Proceedings of the 57th Hawaii International Conference on System Sciences (HICSS), Honolulu, 3-6 Gennaio 2024. ISBN: 978-0-9981331-7-1

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