PUBLICATIONS LIST

Books and Volumes

Influencers and creators. Business, culture and practice by Kozinets, R.V., Gretzel, U., Gambetti, R.C. (2023) London- Sage Publications

Influencers and creators. Business, culture and practice

by Kozinets, R.V., Gretzel, U., Gambetti, R.C. (2023)
London: Sage Publications

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CEO Branding nella Reputation Economy by Detto A., Ghini G., Vitulli, S.M. (2021) Milano- Egea

CEO Branding nella Reputation Economy

by Detto A., Ghini G., Vitulli, S.M. (2021)
Milano: Egea

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Netnography Unlimited. Understanding technoculture using qualitative social media research

by Kozinets, R.V., Gambetti R. (2021)
New York: Routledge

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