Fake Activism and Moral Conflict in social media: consumer resistance to brand decoupling

Gambetti, R. C., Kozinets, S., Biraghi, S. (2024)
XXI Convegno Annuale della Società Italiana Marketing, IULM, Milan (IT), 17-19 Ottobre

Don’t mess with me! Exploring the relationship between social anxiety and the adoption of food delivery platforms

Soares, A. L., Beccanulli A. A., Biraghi, S., Gambetti, R. C. (2024)
XXI Convegno Annuale della Società Italiana Marketing, IULM, Milan (IT), 17-19 Ottobre

Gazing through games: unveiling the perception of institutionalized tourist gaze and its role in shaping destination images in racing video games

Beccanulli, A. A, Cantoni, L. (2024)
XXI Convegno Annuale della Società Italiana Marketing, IULM, Milan (IT), 17-19 Ottobre

Turning netnography into taxonomy: classifying virtual influencers forms and functions

Gambetti, R.C., Kozinets, R.V. (2024)
NETNOCON 2024 Netnography Conference, UCSC, Milan (IT), May 29-31

Fangame Netnography: When Brand Hijack Fosters Brand Revitalization

Biraghi S., Gambetti R. C., Cova B. (2024)
NETNOCON 2024 Netnography Conference, UCSC, Milan (IT), May 29-31

Auto-mobile ethnography to unveil destination images in Travel Live Streaming Netnography

Beccanulli, A. A. (2024)
II NETNOCON24, UCSC, Milan (IT), May 29-31

Netnography to uncover the new aesthetic of the zoomie

Beccanulli A. A., Biraghi S., Gambetti R. C., (2024)
HICSS (Hawaii International Conference on System Sciences), Honolulu (HI), January 3-6

Plastic-free packaging: a netnographic analysis of young consumers’ sustainable brand choices

Beccanulli A. A., Biraghi S. (2023)
XX Convegno Annuale della Società Italiana Marketing, Università di Firenze, Firenze (IT), October 19-21

Corporate Brands going Plastic-free: building sustainable brands in dialogue

Beccanulli A. A., Biraghi S., Gambetti R. C. (2023)
5th COBIIR – International Colloquium on Corporate Branding, Identity, Image and Reputation, Middlesex University, London (UK), September 21-23

Decision making in highly uncertain contexts

Anzivino A., Biraghi S., Cantù C., Fiocca R., Hu L., Martinelli E. and Tzannis A. (2023)
IMP Conference, Alliance Business School, Manchester (UK), August 22-25

Theorizing zoomie technoculture: embodied netnography to capture the connected self

Gambetti R. C., Biraghi S., Beccanulli A.A. (2023)
NETNOCON 2023 First Netnography Conference, Media City UK University of Salford, Manchester (UK), July 26-28

From brand activism to branded activism: what happens when culture and market collide?

Gambetti R.C., Biraghi S. (2023)
2023 Best of Esomar Italy Workshop “Esomar Connect Italy 2023 – Gaining insights in turbulent times”, UCSC, Milan (IT), June 13

Beyond the craze: depicting the NFTs’ cultural and market ecosystem

Biraghi S., Gambetti R. C. (2023)
16th Global Brand Conference 2023 Branding in the Metaverse, Università degli Studi di Bergamo, Bergamo (IT), 3-5 May

Cultural branding in hardships: when branded activism nurtures a clash between culture and market

Gambetti R. C., Biraghi S. (2022)
XIIX Convegno Annuale della Società Italiana Marketing, Università di Salerno, Salerno (IT), 20-21 Ottobre

New practices of self-presentation: the emerging aesthetics of Zoomie

Beccanulli A. A., Biraghi S., Gambetti R. C. (2022)
XIIX Convegno Annuale della Società Italiana Marketing, Università di Salerno, Salerno (IT), 20-21 Ottobre

Decision-making in a time of chaos

Anzivino A., Biraghi S., Cantù C., Fiocca R., Hu L., Martinelli E., Tzannis A. (2022)
XIIX Convegno Annuale della Società Italiana Marketing, Università di Salerno, Salerno (IT), October 20-21

Digital platforms as a new tourist destination: a cultural insight into Zoom-enabled gastrotourism experiences

Beccanulli A. A., Biraghi S., Gambetti R. C. (2022)
2022 Best of Esomar Italy Workshop “Another 75 years of Market Research. Looking to the future”, UCSC, Milan (IT), April 28

Zoom photo taking as a new trend in gastronomy smart tourism

Beccanulli A.A., Biraghi S., Gambetti R.C. (2022)
11th EIASM Interpretative Consumer Research Workshop, Liverpool (UK), June 8-10

Launching a small business venture as an act of eudaimonia

Biraghi S., Gambetti R.C., Dalli D. (2021)
XVIII Convegno Annuale della Società Italiana Marketing, Università di Ancona, Ancona (IT), 14-15 Ottobre

New evolutionary trajectories in business landscape: a delphi study

Anzivino A. A., Biraghi S., Cantù C., Fiocca R., Martinelli E., Tzannis A. (2022)
XVIII Convegno Annuale della Società Italiana Marketing, Università di Ancona, Ancona (IT), 14-15 Ottobre

Zoom photo-taking as new trend in gastronomy e-tourism

Beccanulli A. A., Biraghi S., Gambetti R. C. (2021)
XVIII Convegno Annuale della Società Italiana Marketing, Università di Ancona, Ancona (IT), 14-15 Ottobre

Branding beyond product: the strange case of anti-surveillance camouflage

Gambetti R. C., Biraghi S., Kozinets R. V. (2021)
2021 Conference of the ACR (Association of Consumer Research), Seattle (USA), October 28-31

Consuming post-truth in the time of technoculture

Kozinets, R., Gambetti R.C., Biraghi S. (2021)
Best of ESOMAR “Understanding consumers in current technoculture”, UCSC, Milan (IT), May 21

Post-truth consumption in social media

Kozinets R., Gambetti R.C., Biraghi S. (2020)
XVII Convegno Annuale della Società Italiana Marketing, Castellanza (IT), 29-30 Ottobre

Il ruolo degli influencer nella formazione identitaria dei migrant consumer: processi di mimicry e pratiche di queerbaiting

Beccanulli A.A., Biraghi S., Gambetti R.C. (2020)
XVII Convegno Annuale della Società Italiana Marketing, Castellanza (IT), 29-30 Ottobre

Il ruolo degli influencer nella formazione identitaria dei migrant consumer: processi di mimicry e pratiche di queerbaiting

Beccanulli A.A., Biraghi S., Gambetti R.C. (2020)
XVII Convegno Annuale della Società Italiana Marketing, Castellanza (IT), 29-30 Ottobre

Cultural branding in the technomediated platforms in time of Covid-19

Beccanulli A.A., Biraghi S., De Angeli M., Gambetti R.C. (2020)
SIM Affiliate Workshop & Special Issue of the Italian Journal of Marketing Covid-19 and Marketing Research in Italy. Contributions to theories, methods, and practices, online, October 16

Cultural branding at the crossroad between socio-political engagement and consumer clicktivism

Biraghi, S., Gambetti, R. C., Beccanulli, A.A. (2019)
XVI Convegno Annuale della Società Italiana Marketing, UCSC, Piacenza (IT), October 24-25

Understanding different cultures to gather meaningful consumer insights

Biraghi S., Vitulli S., Martello A., Bovera L., Accardo P. (2019)
Best of ESOMAR 2019 – Leveraging consumer insight across cultures, Milan (IT), May 14

Consumption, Technology, +/X sociality

Kozinets R., Gambetti R. C., Biraghi S. (2019)
SC4, February 22

Faster than fact: consuming in Post-Truth society

Kozinets R., Gambetti R. C., Biraghi S. (2018)
Association of Consumer Research (ACR), Dallas (USA), October 11-14

Diving into digital consumer diaries

Biraghi S., Gambetti R. C. (2018)
Best of ESOMAR 2018 – Integrating data to understand consumer complexity, Milan (IT), March 15

A cultural understanding of consumer-driven marketplace dynamics

Biraghi S., Gambetti R. C., Pace S. (2017)
XIV Convegno Annuale della Società Italiana Marketing, Università di Bergamo, Bergamo (IT), October 26-27

Consumer-entrepreneur as liquid broker between tribe and market

Biraghi S., Gambetti R. C., Pace S. (2017)
Consumer Culture Theory Conference (CCTC), Anaheim (USA), July 9-12

Instant networking: when relationships are collapsing

Kozinets R., Biraghi S., Gambetti R.C., Sauchet M. (2017)
9th Workshop on Interpretive Consumer Research EIASM, Stockholm (SE), April 27-28

The role of consumer-entrepreneurs in the context of tribes

Biraghi S., Gambetti R.C., Pace S. (2016)
XIII Convegno Annuale della Società Italiana Marketing, Cassino (IT), October 20-21

A new look at cooking: it’s not about eating! Prepare and exhibit food as identity representation

Gambetti R.C., Biraghi S., Dalli D. (2016)
Consumer Culture Theory Conference (CCTC), Lille (FR), July 6-9

A tipology of prosumption practices in food preparation

Biraghi S., Dalli D., Gambetti R.C. (2015)
XII Convegno Annuale della Società Italiana Marketing, Torino (IT), October 22-23

Understanding innovation in health care networked projects. A data analysis proposal for combining insights

Biraghi S., Gambetti R. C., Tunisini A., Tzannis A. (2015)
IMP Symposium workshop Making sense of the Interactive Business World– Theories and Methods for an Interactive Business World, Lugano (CH-TI), October 6-8

Beyond negative liberties: the role of the brand as value facilitator

Biraghi S., Gambetti R. C., Graffigna G., Schultz D. E. (2015)
Academy of Marketing Science World Marketing Congress, Bari (IT), July 14-18

Millennials in (re)construction. How young consumers relate with their brands

Biraghi S. (2015)
SIM Doctoral & Research Colloquium, Urbino (IT), June 8-9

Renewal in construction industry: Vimercate Hospital. A proposal for data analysis

Gambetti R. C., Tzannis A., Biraghi S., Tunisini A. (2015)
Connectivity of innovation in global and local context workshop, Milan (IT), May 12-13/em>

Cooking for what? Preparing food for self-presentation

Exploring stakeholder engagement: a Corporate Citizenship approach

Food therapy: la costruzione dell’io come marca attraverso l’esperienza culinaria

Societal corporate branding under construction. A narrative perspective to detect weak signals of change

De-constructing renewal in the construction industry: An interconnectedness approach to big projects

Toward a media-neutral conceptualization of ambient communication

Conceptualising the corporate brand as a socially owned asset: a critical contemplation

Stakeholder engagement as a contested dialogic territory: an interpretive glance

Communication a strategic lever for innovative organizations

Verso un’ecologia della comunicazione non convenzionale: una concettualizzazione out of the box dell’ambient communication

Brand wars: consumer-brand engagement as client-agency battle field

Conceptualizing ambient marketing: a systematic out of the box approach

Uncovering stakeholder engagement: a Delphi approach to unravel complexity

Rethinking internal communication: an interpretive dynamic glance

Consumer-brand relationship: an unconventional communication perspective

Advancing IMC as an organizational paradigm and corporate branding as a governance model: co-creation as the way forward

Entrepreneurial orientation and strategic communication: an investigation into Italian Public Relations

An “inside-outside” perspective on corporate branding: a systematic analysis of the role of communication

Practitioners’ perspective on Consumer-Brand Engagement: comparing marketers’ and agencies’ views

La comunicazione interna nella gestione del cambiamento culturale nelle medie imprese, (Internal communication in cultural change management in medium enterprises)

The strategic role of internal communication

The marketers’ perspective on consumer-brand engagement: a grounded theory approach

Accreditation and quality: an evaluation model for PR and communication degree courses in Italy