PUBLICATIONS LIST
Participation and Presentations at Conferences
Fangame Netnography: When Brand Hijack Fosters Brand Revitalization
by Biraghi S., Gambetti R.C., Cova B. (2024)
NETNOCON 2024 Netnography Conference, UCSC, May 29-31
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Netnography to uncover the new aesthetic of the zoomie
by Beccanulli A.A., Biraghi S., Gambetti R.C., (2024)
HICSS (Hawaii International Conference on System Sciences), Honolulu, January 3-6
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Plastic-free packaging: a netnographic analysis of young consumers’ sustainable brand choices
by Beccanulli A.A., Biraghi S. (2023).
XX SIM Conference – Società Italiana Marketing, Università di Firenze, October 19-21
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