How can Artificial Intelligence be effectively integrated into strategic decision-making and consumer behavior analysis?

In collaboration with Kantar Italia, a global leader in insight consultancy and data-driven strategies, Labcom launches the executive course Augmented Intelligence: Hands-on AI for Market and Consumer Insights.

Rooted in the principles of Augmented Intelligence, the program blends the precision of data with human empathy and creativity to generate faster, sharper, and more actionable insights. It provides a technical and applied training on advanced AI tools, framed within decision-making models and branding strategies. The learning journey is enriched by real business cases, simulations, and hands-on projects with top industry partners such as Adobe, Campari, IBM, Jakala, Kantar, and Glaut.

The goal? Learn how to integrate AI into consumer research to uncover hidden patterns, anticipate trends, and enhance your ability to design innovative, consumer-centric, and sustainable solutions.

The program includes 6 modules, totaling 100 hours: 52 hours of live online classes and 48 hours of immersive hands-on labs hosted by partner companies in Milan.

📍Start date: September 17, 2025
🗓️ Application deadline: September 5, 2025

👉 Apply here