PUBLICATIONS LIST
Articles in National and International Peer-Reviewed Journals
From killer bunnies to talking cupcakes: theorizing the diverse universe of virtual influencers
Gambetti, R. C., Kozinets, R. V. (2024)
European Journal of Marketing, 58(13), 205-251
The brand behind the curtain: decoupling, recoupling and moral conflict in social media
Gambetti, R. C., Kozinets, R., Biraghi, S. (2024)
Journal of Product & Brand Management, e-publication, ahead of print, pp. 1-16
Brand activism in search for ethical communication leadership: Vivienne Westwood and the clashes between person and brand.
Gambetti, R. C., Biraghi, S., Beccanulli, A. A., Vitulli, S. (2024)
Sinergie, 42(3), pp. 157-180
Eudaimonic well-being: a socio-cultural perspective on narrative action
Biraghi, S., Gambetti, R. C., Dalli, D. (2024)
Culture and Organization, pp. 1-28
The consumer-object relationship debate in contemporary technoculture: a systematic review for a theory of the object
Beccanulli, A. A., Biraghi, S., & Gambetti, R. C. (2024)
Journal of Marketing Management, 40(11-12), pp. 937-967
The thousand faces of beauty: how credible storytelling unlocks disability representation in inclusive luxury branding
Lee, Z., Alwi S., Gambetti, R. C., (2024)
Journal of Business Research, 181, pp. 1-13
Netnography to uncover the new aesthetic of the zoomie
Beccanulli, A. A., Biraghi, S., Gambetti, R. C., (2024)
In Proceedings of the 57th Hawaii International Conference on System Sciences (HICSS), Honolulu, 3-6 Gennaio 2024. ISBN: 978-0-9981331-7-1
Sustainable Brands and Plastic-free packaging: a netnographic analysis of young consumers’ motivations to go plastic-free
Beccanulli A. A. & Biraghi S. (2024)
Corporate Reputation Review
Branded activism: navigating the tension between culture and market in social media
Gambetti R. C., Biraghi S. (2023)
Futures, 145, pp. 1-21
Technology adoption in hotels: applying institutional theory to tourism
Soares, A. L. V., Mendes-Filho, L., & Gretzel, U. (2021)
Tourism Review, 76(3), pp. 669-680
Migrant Consumers, celebrity culture e tecnosocialità
Beccanulli, A. A., Biraghi, S., Gambetti, R. C., (2020)
Micro & Macro Marketing, Agosto, 2, pp. 295-324. DOI: 10.1431/97320
Eudaimonia: the sociocultural value of consumers’ social labor
Biraghi, S., Dalli, D., Gambetti, R. C. (2021)
Marketing Theory, 21(2), pp. 201-225
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Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism
Biraghi, S., Gambetti, R. C., Beccanulli, A. A. (2020)
Italian Journal of Marketing
The dimensionality of Corporate Communication Management (CCM): a qualitative study from practitioners’ perspectives in Malaysia
Bahtiar, M., Nguyen, B., Melewar, TC, Gambetti, R. C. (2019)
The Bottom Line, 32(1), pp. 71-97
ICT practices and isomorphism in tourism: Insights from hotel managers in Brazil
Soares, A. L. V., Mendes-Filho, L., Gretzel, U. (2019)
e-Review of Tourism Research, 17(2)
How to use digital diaries in data collection to engage networked consumers
Biraghi, S., Gambetti, R. C. (2018)
Mercati & Competitività, 4, pp. 109-127. DOI: 10.3280/MC2018-004007
I millennials, le marche e gli spazi di vita tra materialità e virtualità (Tr. Millennials, brands and life spaces between materiality and virtuality)
Biraghi, S., Gambetti, R. C. (2018)
Micro & Macro Marketing, 2, pp. 203-222. doi: 10.1431/90504
Between tribes and markets: the emergence of a liquid consumer entrepreneurship
Biraghi, S., Gambetti, R. C., Pace, S. (2018)
Journal of Business Research, 92 (November), pp. 392-402
Faster than fact: consuming in a post-truth society
Kozinets, R.V., Gambetti R.C., Biraghi S (2018)
Proceedings of the 2018 Advances in Consumer Research Conference 46, pp. 413-420
Internationally mobile students and their brands. A narrative inquiry
Biraghi S. (2017)
International Journal of Market Research, 59(4), pp. 449-469
Is value co-creation actionable? A facilitation perspective.
Biraghi, S., Gambetti, R. C. (2017)
Management Decision, 55, 7, pp. 1476-1488
Stakeholder engagement beyond the tension between idealism and practical concerns.
Biraghi, S., Gambetti, R. C., Romenti, S. (2017)
International Journal of Business and Management, 12(2), pp. 14-26
Advancing a citizenship approach to corporate branding: a societal view.
Biraghi, S., Gambetti, R. C., Schultz, D. E. (2017)
International Studies of Management and Organization, 47(2), pp. 206-215
Guest editors’ introduction: ethical management of intangible assets in contemporary organizations
Gambetti, R. C., Melewar, T.C., Martin, K. D. (2017)
Business Ethics Quarterly, 27(3), pp. 381-392
Mobile applications and tourism: a quantitative study applying the Theory of Planned Behavior
Mendes Filho, L., Batista, J. D. O., Cacho, A., Soares, A. L. V. (2017)
Rosa dos Ventos, 9(2), pp. 179-199
The Tourist Experience and Shared Hosting through the Use of New Technologies in Tourism: The Airbnb case
Soares, A. L. V., Dias, M., Filho, L. (2017)
Revista Turismo & Desenvolvimento, 1(27/28), pp. 1315-1324
Information Assessment in Tourism App: An Analysis Made by Tourism Professionals on the Find Natal e-Guide (Brazil)
Soares, A. L. V., Mendes-Filho, L., Cacho, A. (2017)
Estudios y perspectivas en turismo, 26(4), 884-904
Esomar Meet Up – Italy 2016 on Brand Innovation
Gambetti R. C., Biraghi, S., (2016)
Micro & Macro Marketing, 1, pp. 159-168
Brand wars: consumer-brand engagement beyond client-agency fights
Gambetti R. C., Biraghi, S., Schultz D. E., Graffigna G. (2016)
Journal of Strategic Marketing, 24(2), pp. 90-103
Tourism and shared accommodation: The use of Airbnb by tourists in Natal /RN
Soares, A. L. V., Mendes Filho, L. A. M. (2016)
CULTUR-Revista de Cultura e Turismo, 10(2), pp. 33-38
Corporate branding: where are we? A systematic communication-based inquiry
Biraghi S., Gambetti R. C. (2015)
Journal of Marketing Communications, 21(4), pp. 260-283
Il gioco delle parti: la relazione marca-consumatore nel contesto del gaming (Tr. Role playing: consumer-brand relationship in the gaming context)
Biraghi S., Gambetti R. C. (2015)
Mercati & Competitività, 1, pp. 97-120. 10.3280/MC2015-001006
An ecological definition of ambient communication: a discursive conceptualization
Biraghi S., Gambetti R. C., Graffigna G., (2015)
Journal of Marketing Communications, 21(1), pp. 5-19
The CCO: appointed or organic leader? The rise of conversational leadership
Gambetti R. C., Biraghi S. (2015)
Corporate Communications: an International Journal, 20(4), pp. 415-430
Value co-creation between the ‘inside’ and the ‘outside’ of the firm: insights from a brand community failure
Gambetti R. C., Graffigna G. (2015)
Marketing Theory, 15(2), pp. 155-178
Reshaping the boundaries of marketing communication to bond with consumers
Gambetti R. C., Schultz D. E. (2015)
Journal of Marketing Communications, 21(1), pp. 1-4
Getting insights or getting lost? An integrated mixed-method approach to social media discourses and its impact on marketing decision-making
Graffigna G., Gambetti R. C. (2015)
International Journal of Internet Marketing and Advertising, 9(2), pp. 103-120
Grounding consumer-brand engagement: a field-driven conceptualization
Graffigna G., Gambetti R. C. (2015)
International Journal of Market Research, 57(4), pp. 605-629
Are positive narratives a possible marketing tool? Preliminary insights from narrative and cognitive psychology
Riva, G., Graffigna, G., Gambetti, R. C. (2015)
Micro & Macro Marketing, 24(3), pp. 439-462. DOI: 10.1431/81835
Il cambiamento culturale nelle medie imprese: uno studio esplorativo sul ruolo della comunicazione interna
Biraghi S. (2013)
Micro & Macro Marketing, 2, pp. 317-348. DOI: 10.1431/74438
Re-visiting the supply chain: a communication perspective
Gambetti R. C., Giovanardi M. (2013)
Corporate Communications: an International Journal, 27, pp. 390-416
Il valore della comunicazione tra artigianato e mercato: un’analisi nel comparto del mobile (Tr. The value of communication between craftmanship and market: an analysis into the furniture segment)
Gambetti R. C., Biraghi S., Meregalli S. (2012)
Quaderni di Ricerca sull’Artigianato, 60, pp. 99-120
Il comunicatore d’impresa in tempi di crisi e di complessità: l’uomo, il manager, il leader (Tr. The Chief Communication Officer in times of crisis and complexity: the man, the manager, the leader)
Gambetti R. C., Brioschi E. T., Giovanardi M. (2012)
Sinergie. Rivista di studi e ricerche, 88, maggio-agosto, pp. 115-135
The Grounded Theory approach to consumer-brand engagement: practitioners’ standpoint
Gambetti R. C., Graffigna G., Biraghi S. (2012)
International Journal of Market Research, 54(5), pp. 659-687
Entrepreneurial communication and the strategic role of internal communication
Invernizzi E., Biraghi S., Romenti S. (2012)
Sinergie, 87, pp. 149-170
Engaging employers to develop quality in higher education: the case of communication studies in Italy.
Romenti S., Invernizzi E., Biraghi S. (2012)
Quality in Higher Education, 18(2), pp. 205-220
Consumer Brand Engagement: lo stato dell’arte. Teoria, applicazioni, prospettive di ricerca (Tr. Consumer engagement: state of the art. Theory, applications and research perspectives)
Gambetti R. C., Graffigna G. (2011)
Micro & Macro Marketing, 2 (August), pp. 199-225. DOI: 10.1431/35136
Si fa presto a dire brand community: un’analisi nel comparto delle bibite gasate (Tr. It’s easy to say brand community: an insight into the soft beverage segment)
Gambetti R. C., Graffigna G. (2011)
Finanza Marketing e Produzione, 1, pp. 84-125
Using ambient communication to reduce drink-driving: Public health and shocking images in public spaces
Graffigna G., Gambetti R. C., Bosio A. C. (2011)
Health, Risk and Society, 13(7/8), pp. 669-690
La comunicazione d’azienda come disciplina scientifica: un confronto tra la scuola americana e la scuola europea (Tr. Business communication as an academic discipline: a comparison between the American school and the European school)
Brioschi E.T., Gambetti R. C., (2010)
Communicative Business: Italian Research Review on Business Communication, 2, pp. 5-20
Ambient communication: how to engage consumers in urban touch-points
Gambetti R. C. (2010)
California Management Review, 52(3), pp. 34-51
La comunicazione dei progetti immobiliari complessi: fondamenti concettuali ed evidenze empiriche (Tr. Communication of big real estate projects: conceptual foundations and empirical evidence)
Gambetti R. C. (2010)
Sinergie. Rivista di studi e ricerche, 82 (May-August), pp. 143-162
The concept of engagement: a systematic analysis of the ongoing marketing debate
Gambetti R. C., Graffigna G. (2010)
International Journal of Market Research, 52(6), pp. 801-826
Informant to the CEO. Successful stakeholder engagement depends on constant dialogue with your CEO
Gambetti R. C., Romenti S. (2009)
Communication Director, 4, pp. 84-88
Comunicazione, processi decisionali strategici e marketing (Tr. Communication, strategic decision-making processes and marketing), ImpresaProgetto
Invernizzi E., Gambetti R.C., Romenti S. (2009)
Rivista online del Ditea, 1, pp. 1-19
Ambient communication: fondamenti concettuali e principi gestionali nell’ottica esperienziale. Communicative Business
Gambetti R. C. (2008)
Italian Research Review on Business Communication, 1, pp. 130-171
L’impiego di Internet come strumento di relazione con gli stakeholder nei mercati industriali: i risultati di una ricerca empirica (Tr. The use of the Internet as a relationship tool in business markets: empirical evidence)
Gambetti R. C. (2006)
Micro & Macro Marketing, 2 (August), pp. 221-252. DOI: 10.1431/22544
Le tendenze emergenti in tema di comunicazione d’azienda nella letteratura anglosassone (Tr. Emerging trends in business communication in the international litererature)
Gambetti R. C. (2005)
Comunicazioni Sociali, 1, pp. 223-238
