PUBLICATIONS LIST
Chapters
Brand, cultura e collettivi di consumo: il lato oscuro dell’iconicità
Beccanulli A. A., Biraghi S., Gambetti R. C. (2024)
In L. LoPresti e G. Dagnino (Ed.) Negative brand e strategie di comunicazione. Fenomenologia dei mafia brands, pp. 13-31
Milano: FrancoAngeli
Rich, intimate and immersive: using netnography for educational research in an age of technoculture
Gambetti R. C., Kozinets R. V. (2024)
In B.J. Wischmann, A. Meier, M. and G. Rißler (Eds.) Novelty, Innovation & Transformation in Educational Ethnographic Research, pp. 29-45
London: Routledge
Breaking barriers with disability inclusion: Brand activism as a catalyst for social sustainability in fashion
Lee, Z., Alwi, S., Gambetti, R. C. (2024)
In C. E. Henninger, P. Alevizou, D. Ryding, and H. Goworek (Eds.), Handbook of Sustainability in Fashion
London: Routledge
E-tourism and gastronomic culture: how brands are making consumers’ mouth water in digital experience
Beccanulli A. A., Biraghi S., Gambetti R. C. (2023)
In M. Cuomo and P. Foroudi (Eds.) Digital Transformation and Corporate Branding: Opportunities and Challenges for Identity and Reputation Management, pp. 113-136
London: Routledge
Qualitative research methods to capture emerging visual social media culture
Beccanulli A. A., Biraghi S., Gambetti R. C. (2023)
In P. Foroudi and C. Dennis (Eds.) Researching and Analysing Business: Research Methods in Practice, pp. 1-38
London: Routledge
An Analysis of Consumers’ Thrifting Practices as an Act of Eudaimonia
Milanesi L., Biraghi S., Gambetti R. C. (2023)
In J. Marques (Ed.) The Palgrave Handbook of Fulfillment, Wellness, and Personal Growth at Work., pp. 79-95
London: Palgrave Macmillan
Integrated Stakeholders’ Communication Management in B2C Context
Beccanulli, A. A., Biraghi, S., & Gambetti, R. C. (2022)
In P. Foroudi, B. Nguyen, and T.C. Melewar (Eds.) The Emerald Handbook of Multi-Stakeholder Communication, pp. 69-88
Bingley: Emerald Publishing Limited
Agentic netnography
Gambetti, R. C., Kozinets, R. V. (2022)
In C. Baixinho, I. Cabral, R. Linhares, and R.L. Gonzales (Eds.) New trends in qualitative research, Vol. 10 “Qualitative research and the digital challenge”, pp. 1-15
Ludomedia
Netnography, digital habitus, and technocultural capital
Gambetti, R. (2021)
In R.V. Kozinets, and R. C. Gambetti (Eds.) Netnography Unlimited. Understanding technoculture using qualitative social media research, pp. 293-319
London: Routledge
Societal corporate branding and political discourse where brand ethics meets with consumers’ clicktivism
Gambetti, R., Biraghi, S., Melewar, T. C., Beccanulli, A. A. (2021)
In T.C. Melawar, C. Dennis, and P. Foroudi (Eds.), Building Corporate Identity, Image and Reputation in the Digital Era, pp. 415-443
London: Routledge
Global beautyscapes: an innovation-centered netnography of Chinese skin care and cosmetics consumers
Gambetti, R., Kozinets, R.V., Gretzel, U., Accardo, P., Bovera, L. (2021)
In R.V. Kozinets and R. C. Gambetti (Eds.) Netnography Unlimited. Understanding technoculture using qualitative social media research, pp. 202-213
London: Routledge
In the public interest: netnography to impel policy and regulatory change
Kozinets, R. V., Gambetti, R. C., Gretzel, U., Suarez, M., Renzulli, C. (2021)
In R.V. Kozinets, R.V. and R.C. Gambetti (Eds.) Netnography Unlimited. Understanding technoculture using qualitative social media research, pp. 59-67
London: Routledge
La relazione tra marca e consumatori migranti: una visione introspettiva
Biraghi, S., Beccanulli, A. A., Gambetti, R. C., (2020)
In R. Fiocca e C. Cantù (Ed.) Immigrati e Consumi in Italia. I consumi come fattore di integrazione e acculturation, pp. 182-195
Milano: Franco Angeli
Cook, click, share and be happy! Eudaimonic self-presentation in consumer cooking practices in contemporary technocultures
Biraghi, S., Dalli, D., Gambetti, R. C. (2020)
In J. Marques (Ed.) The Routledge Companion to Happiness at Work, pp. 1-25
London: Routledge
Brand purpose as a cultural entity between business and society
Biraghi, S., Gambetti, R. C., Quigley, S. (2020)
In J. Marques (Ed.) In J. Marques and S. Dhiman (Eds.) Social entrepreneurship and corporate social responsibility, pp. 401-422
New York: Springer
Qualitative Research in Virtual Tourism Communities: a study on data collection tools
Dias, M. C. C.; Soares, A. L. V.; Pederneiras, M. (2020)
In A. Brambilla, A. Portigliatti, R. Monteiro and E. Vanzella. (Eds.) Turismo & Hotelaria no contexto da tecnologia. 1 ed.v.1, pp. 52-82
João Pessoa: Editora do CCTA
La comunicazione di marketing
Fiocca, R, Gambetti R.C (2020)
In E. Invernizzi e S. Romenti (Ed.), Corporate communication e relazioni pubbliche, pp. 261-294
Milano: McGraw-Hill
La comunicazione interna organizzativa
Invernizzi E., Biraghi S., Barone M. (2020)
In E. Invernizzi e S. Romenti (Ed.) Corporate communication e relazioni pubbliche
Milano: McGraw-Hill Education
Co-creation of value in Tourism based on the Internet
Bolzan, R. E., Soares, A. L. V. (2019)
In P. De Menezes and A.L. Tito (Eds.). Perspectivas Da Gestão Em Turismo e Hotelaria. 1 ed. v.1, p.11-38
João Pessoa: Editora Do CCTA/UFPB
Information management as a tool for competitiveness in tourism enterprises: The case of Airbnb and its SuperHosts
Soares, A. L. V. (2019)
In Tecnologias da Informação e da Comunicação e suas interfaces com o Turismo: alguns estudos de caso Brasil e México. Gomes … [et al.], p. 25-36
São Paulo
Governance in Smart Tourism Destinations: an analysis of the Smart Governance concept
Soares, A. L. V. (2019)
In De Menezes, P. and Tito, A. L. (Eds.). Perspectivas da Gestão em Turismo e Hotelaria. 1 Ed., v.1, p.100-129
João Pessoa
Cross-fertilization between contractors and clinical actors: the dynamics of health care construction projects
Tzannis, A., Biraghi, S., Gambetti, R. C. (2019)
In M. Ingemansson Havenvid, A. Linne, L.E. Bygballe, and C. Harty (Eds.) The connectivity of innovation in the construction industry, pp. 95-125
London: Routledge
Distributed leadership: when people claim brand ownership
Biraghi S., Gambetti R. C., Quigley S. (2018)
In J. Marques and S. Dhiman (Eds.) Engaged Leadership: Transforming through future oriented design thinking, pp. 313-333
New York: Springer
Emerging market dynamics within and beyond consumer tribes
Biraghi, S., Gambetti, R. C., Pace, S. (2018)
In A. Venkatesh, S. Cross, C. Ruvalcaba, and R. Belk (Eds.) Consumer Culture Theory, Research in Consumer Behavior, pp.57-69
Bingley: Emerald Publishing Limited
Supply chain communication
Gambetti, R. C., Biraghi, S., Martinelli, E., Tunisini, A., (2018)
In R. Heath and W. Johansen (Eds.) Wiley Encyclopedia of Strategic Communication
New York: John Wiley & Sons
READ MORE →
Leadership and communication
Biraghi S., Gambetti R. C., Quigley S. (2017)
In J. Marques and S. Dhiman (Eds.) Leadership Today. Practices for personal and professional performance, pp.229-247
New York: Springer
Branding e comunicazione (Tr. Branding and communication).
Gambetti, R. C., Tunisini, A. (2017)
In A. Tunisini (Ed.) Marketing B2B. Capire e gestire le reti e le relazioni tra imprese (Tr. B2B marketing. Understanding and managing business networks and relationships), pp. 25.240
Hoepli
Framing country culture and communicating across cultures
Biraghi S., Gambetti R. C., Tassone M. (2015)
In E.T. Brioschi (Ed.) International communication. A spatial projection of Total Business Communication, pp. 28-46
Milano: Vita e Pensiero
Ambient marketing (guerrilla/street)
Gambetti R. C., Giovanardi M (2014)
In N. Lee and A. Farrell (Eds.) Wiley Encyclopedia of Management, 3rd Edition, Vol. 9 Marketing
New York: John Wiley & Sons
Consumer-brand engagement
Gambetti R. C., Graffigna G., Biraghi S. (2014)
In N. Lee and A. Farrell (Eds.) Wiley Encyclopedia of Management, 3rd Edition, Vol. 9 Marketing
New York: John Wiley & Sons
L’evoluzione del concetto di cultura: verso una cultura della comunicazione
Biraghi S. (2013)
In R. C. Gambetti (Ed.) Communicative Business
Milano: Vita e Pensiero
L’evoluzione della forma e dei contenuti della comunicazione di marca
Biraghi S. (2013)
In E.T. Brioschi (Ed.) Dalla pubblicità alla comunicazione d’azienda. Problematiche, metodologie e questioni aperte
Milano: Vita e Pensiero
La comunicazione non convenzionale: dinamiche evolutive e prospettive d’impiego dell’ambient communication
Gambetti, R. C. (2013)
In E.t. Brioschi (Ed.) Dalla pubblicità alla comunicazione d’azienda. Problematiche, metodologie e questioni aperte, pp. 256-288
Milano: Vita e Pensiero
Green economy and image: opportunities for communication
Vitulli, S.M. (2013)
In E. T. Brioschi (Ed.), From advertising to corporate communication
Milano: Vita & Pensiero
READ MORE →
Corporate branding and stakeholder engagement in corporate communication management: the link between identity and reputation
Biraghi S., Gambetti R. C. (2012)
In R. C. Gambetti and S. Quigley (Eds.) Managing corporate communication: a cross-cultural approach, pp.169-190
London: Palgrave Macmillan
La comunicazione di marketing
Fiocca R., Gambetti R. C. (2012)
In E. Invernizzi e S. Romenti (Ed.) Relazioni pubbliche e corporate communication. La gestione dei servizi specializzati, pp. 251-288
Milano: McGraw-Hill
Corporate communication as an academic discipline
Gambetti R. C. (2012)
In R.C. Gambetti and S. Quigley (Eds.) Managing corporate communication: a cross-cultural approach, pp.3-24
London: Palgrave Macmillan
Exploring the professional identity of the Corporate Communication Officer: commander or chamberlain?
Gambetti R. C., Giovanardi M., Brioschi E. T. (2012)
In R. C. Gambetti and S. Quigley (Eds.) Managing corporate communication: a cross-cultural approach, pp.115-133
London: Palgrave Macmillan
Integrated annual reporting and corporate performance: an intangible-based communication perspective
Giovanardi M., Gambetti R. C. (2012)
In R. C. Gambetti and S. Quigley (Eds.) Managing corporate communication: a cross-cultural approach, pp. 373-394
London: Palgrave Macmillan
La comunicazione interna
Invernizzi E., Biraghi S., Barone M. (2012)
In E. Invernizzi e S. Romenti (Ed.) Relazioni Pubbliche e corporate communication
Milano: McGrawHill
La comunicazione per la gestione della crisi
Invernizzi E., Gambetti R. C. (2012)
In E. Invernizzi e S. Romenti (Ed.) Relazioni pubbliche e corporate communication. La gestione dei servizi specializzati, pp.139-175
Milano: McGraw-Hill
Lo sviluppo di una campagna pubblicitaria
Bensi P., Gambetti R. C., Qualizza G., Sambri C. (2009)
In G. Cristini (Ed.) La guida del Sole 24 Ore al marketing, pp. 613-641
Milano: Il Sole 24 Ore
Il linguaggio delle imprese
Gambetti R. C. (2009)
In D. Viganò (Ed.) Dizionario di comunicazione (Tr. The Dictionary of Communication), pp. 259-280
Roma: Carocci
La comunicazione Internet-based nel governo dell’impresa: scenario evolutivo e implicazioni strategiche
Gambetti R.C. (2008)
In E.T. Brioschi (Ed.) Communicative business. Il governo dell’azienda e della sua comunicazione nell’ottica della complessità, pp. 451-488
Milano: Vita e Pensiero
Corporate environmental communication as a competitive advantage
Vitulli S.M. (2008)
In E. T. Brioschi (Ed.), Communicative Business
Milano: Vita & Pensiero
READ MORE →
Internet e il ‘vantaggio relazionale’: dalla differenziazione al consumer engagement nelle strategie di marca
Fiocca R., Gambetti R. C. (2007)
In R. Fiocca (Ed.) Rileggere l’impresa (Tr. Rethinking the business), pp. 326-356
Milano: Etas
Dal marketing diretto al marketing interattivo e multimediale: la piattaforma web ‘500 wants you’ per il lancio della nuova Fiat 500
Gambetti R.C. (2007)
In A. De Luca (Ed.) Il direct marketing interattivo. Le nuove metodologie, le tecniche e gli strumenti, pp. 26-32
Milano: Ipsoa
READ MORE →
La comunicazione di crisi
Invernizzi E., Gambetti R.C. (2006)
In E. Invernizzi (Ed.) Manuale di relazioni pubbliche. Le competenze e i servizi specializzati, pp. 233-274
Milano: McGraw-Hill
PUBLICATIONS LIST
Encyclopedia Entries
“Corporate branding”
Gambetti R. C., Biraghi S. (2014)
entry, 500 words
In N. Lee, A. Farrell (Eds.), Wiley Encyclopedia of Management, 3rd Edition, Vol. 9 Marketing
New York: John Wiley & Sons
“Employer branding”
Gambetti R. C., Biraghi S. (2014)
entry, 500 words
In N. Lee, A. Farrell (Eds.), Wiley Encyclopedia of Management, 3rd Edition, Vol. 9 Marketing
New York: John Wiley & Sons
“Brand communities”
Gambetti R. C., Biraghi S. (2014)
entry, 500 words
In N. Lee, A. Farrell (Eds.), Wiley Encyclopedia of Management, 3rd Edition, Vol. 9 Marketing
New York: John Wiley & Sons
“Branded entertainment”
Gambetti R. C., Giovanardi M. (2014)
entry, 500 words
In N. Lee, A. Farrell (Eds.), Wiley Encyclopedia of Management, 3rd Edition, Vol. 9 Marketing
New York: John Wiley & Sons
