Labcom is a research boutique founded in 1998 at Università Cattolica del Sacro Cuore in Milan. Specializing in corporate communication, branding, consumer culture, and cultural insights, Labcom focuses on understanding technocultural phenomena through interpretive and netnographic approaches.

Labcom has been a pioneer in establishing a university-level institution dedicated to academic, training, and research focused on corporate communication, branding, consumer culture and technologies.

We are a research center that specializes in qualitative cultural research aimed at investigating socio-cultural and techno-cultural phenomena affecting communication, branding, and consumption. We are specialized in netnography as the leading method for conducting qualitative social media research.

Labcom aims to become a leading research center that drives transformations and change in the fields of communication, branding, and technocultural consumption. Methodologically, Labcom seeks to become the point of reference in Italy and in Europe for developing cultural insights through netnography in digital and immersive environments.