LABCOM is a research boutique founded in 1998 at Università Cattolica del Sacro Cuore in Milan. Specializing in corporate communication, branding, consumer culture, and cultural insights, LABCOM focuses on understanding technocultural phenomena through interpretive and netnographic approaches.

LABCOM is a reLABCOM has been a pioneer in establishing a university-level institution dedicated to academic, training, and research aspects of worldwide corporate communication.

LABCOM aims to become a leading research center that not only responds to but also drives transformations and changes in the fields of communication, branding, and consumer culture. We place a special emphasis on socio-cultural, techno-social, and technocultural dynamics. Methodologically, LABCOM strives to be the reference point in Italy and Europe for qualitative research focused on developing cultural insights in digital and immersive environments through the use of netnography.

LABCOM aims to be a research hub that not only responds to but also drives changes and transformations in communication, branding, and consumer culture. We are particularly attuned to socio-cultural, techno-social, and technocultural dynamics. Methodologically, LABCOM seeks to be the leading center in Italy and Europe for qualitative research focused on developing cultural insights through netnography in digital and immersive environments.