Labcom is Bold Our research center has always been bold in pursuing innovation and frontier topics. We have pioneered the creation of master’s and graduate programs in communication. With enthusiasm, we explore new developments in communication, brand-consumer relationships, and consumer culture, with a special focus on how technology and culture are interconnected in shaping contemporary socio-cultural phenomena. Labcom is Open Minded Our research center has always been strongly oriented towards building relationships and connections. We have consistently embraced the exchange and integration of teaching and research approaches, leading us to develop an intense dialogue with numerous universities and scholars both internationally and nationally, as well as with various professionals in the industry. Labcom is Interdisciplinary Our lab emphasizes interdisciplinary perspectives in its research projects, creating valuable connections between various fields of social sciences. This approach enriches the training of our team members and enhances the overall impact of our work. Labcom is Cultural Our research center is deeply engaged in the cultural understanding of phenomena. We focus on studying communicative codes, formats, languages, symbols, values, identity forms, behaviors, and rituals. Labcom specializes in qualitative cultural research, employing various methodological approaches to understand the socio-cultural dynamics of contemporary branding, communication, and consumption. Understanding Labcom is Digital Our lab is where culture meets technological innovation in communication, branding, and consumer culture. Today, technology consumption dominates consumer life, and our lab plays a leading role in the international debate on technoculture. Labcom is dedicated to experimenting and advancing knowledge in netnographic methodology.