Research article on the dialogic framing of sustainable consumption choices among young consumers, focusing on the emerging trend of plastic-free refillable water bottles and smart water bottles and the prioritization of care as a holistic form of self-care in sustainable behavior. This research has been conducted through a new methodological blue-print combining Gephy co-hashtag analysis and netnographic research procedures.
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Sustainable Brands and Plastic-free packaging: a netnographic analysis of young consumers’ motivations to go plastic-free.
Research article on the dialogic framing of sustainable consumption choices among young consumers, focusing on the emerging trend of plastic-free refillable water bottles and smart water bottles and the prioritization of care as a [...]
The thousand faces of beauty: How credible storytelling unlocks disability representation in inclusive luxury fashion branding.
The increasing popularity of inclusive marketing as part of the broader strategies of brand activism, linked to the diversity, equity and inclusion (DEI) movement, is creating new opportunities for luxury fashion brands to [...]
The Consumer-Object Relationship Debate in Contemporary Technoculture: A Systematic Review for a Theory of the Object.
This paper systematizes the theoretical perspectives that inform the consumer-object relationship (C-OR) debate and its evolutionary trajectories to organize how a theory of the object has been developed in marketing and consumer research. [...]
